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What Exactly Is a Sales Funnel Anyway?
Lets start here. For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your…
Read MoreText Message Marketing – Instant Response.
Text Message Marketing Works? Most people are familiar with email marketing. 80% get deleted – and business insider reports that only 34% of American consumers say they check their email “throughout the day.” and that “the biggest group (39%) are people who check their email only 1 to 3 times a day.” Text messages on…
Read MoreThe Art of Clearing the Desk Pile Using a Tickler File.
All the papers and list and to do’s! How many times each day do you spend writing yourself notes on pieces of paper and post-it notes, to remind yourself about a task you must do? This action would be ideal if only you did not continue to miss doing the things you made a note…
Read MoreHow to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreThe biggest mistakes you can make in your business, Vol. 6-10
Last week I wrote about 5 Big Mistakes that business owners make (as well as the solutions for improvement) when running a business. To read that article, click here. Today, that list grows with mistakes 6-10. I’ve made them all (sometimes still do) and most other business people do to, which is why they are…
Read MoreUse Your Website to Automate Parts of Your Sales Funnel.
Lets talk about time… When it comes to leveraging your time, automation is the best tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your sales funnel. For many small business owners, though, the one area that’s often overlooked is your website. Your website…
Read MoreThe biggest mistakes you can make in your business, Vol. 1-5
The facts. As a business owner, I am a firm believer that it’s ok (in fact important) to make mistakes in your business…with TWO conditions: The mistakes you make must never put you out of your house or out of your marriage. All of the mistakes that I’m about to explain to you have come…
Read MoreDoes Your Blog Have a Strategy?
Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…
Read MoreWhat’s so Important about an Online Business Directory Listing?
Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read MoreTop 10 Reasons to Live Stream to Grow Your Business Now.
Here’s what you need to know. If you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it. 1…The…
Read More3 Smart Ways to Raise Awareness About Your Nonprofit Online.
Hello Nonprofits! Trying to figure out the best way to raise awareness about your nonprofit can be a challenge. The biggest challenge is often trying to figure out how to get the message out in the right way and in front of the right people. This challenge is actually shared by nonprofits and for-profit businesses.…
Read MoreTouchpoints 101
Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…
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