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BT Web Group: Where Advertising Meets Horsepower

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Full Service Digital Marketing & Advertising Agency

Serving Lexington, KY and surrounding areas with the following solutions:

STRATEGY | CREATIVE | GROWTH | DEVELOPMENT | MAINTENANCE

STRATEGY

Our Marketing Strategy Services Include:

MARKETING CONSULTING

MARKETING CONSULTING SERVICES

Many businesses have internal marketing teams, but these teams may be limited by their own experiences and biases. BT Web Group, on the other hand, can bring a fresh perspective and a wealth of knowledge and experience from working with a variety of clients in different industries.

In addition to providing specific marketing services, our marketing consultants can also act as coaches and mentors, helping business owners and marketing teams to develop the skills and knowledge they need to succeed. This can include training on marketing best practices, planning and budgeting, and developing and executing marketing campaigns.

Overall, marketing consulting services can be a valuable investment for businesses looking to improve their marketing efforts and reach their target audiences more effectively. By accessing outside expertise and perspective, businesses can develop marketing strategies that are tailored to their specific needs and goals.

BRAND IDENTITY

BRAND IDENTITY SERVICES

A business needs to define the brand's identity, positioning in the market, and communicating the brand's message to its target audience. Effective brand management helps a company to differentiate itself from its competitors and build a loyal customer base.

This includes the brand's name, logo, and other visual elements that represent the brand. It also involves defining the brand's values and personality, which should be reflected in all of the brand's communication and marketing efforts.

Positioning the brand involves determining the target audience for the brand and creating a unique value proposition that resonates with that audience. It also involves identifying the competitors in the market and differentiating the brand from them.

Communicating the brand's message to its target audience is crucial, this includes creating a consistent brand message across all marketing channels, such as advertising, social media, and website content.

We will also monitor and measure the effectiveness of brand-building efforts, as well as adapt and evolve the brand as needed to meet changing market conditions and customer needs.

CREATIVE

Our Creative Marketing Services Include:

GRAPHIC DESIGN

GRAPHIC DESIGN SERVICES

Graphic design is a crucial element of any business's branding and marketing efforts. Good design helps to establish your business's visual identity and can attract and engage customers. In today's digital age, your business can benefit from our professional graphic design services.

Logo design
Website design
Marketing materials
Product packaging

It's also important to consider the designer's level of experience and portfolio of past work. Here at BT Web Group, we have well-seasoned designers that understand your business needs and how to achieve your unique visual identity.

VIDEO PRODUCTION

VIDEO PRODUCTION SERVICES

Video production for your business is a powerful tool for marketing and communication. It allows your business to showcase its products and services, tell its brand story, and engage with the audience in a visually compelling way.

By defining your objectives, choosing the right format, planning your content, and following best practices for pre-production, production, and post-production, you can create a high-quality video that helps your business achieve its goals.

Once your video is complete, it's time to share it with your audience. This can be done through social media, your website, email marketing, or online video platforms like YouTube or Vimeo.

BT Web Group's producers have the experience in video production for television, online platforms, documentary and short film to bring any objective or product to life.

WEB DESIGN

WEB DESIGN SERVICES

Web design is a crucial aspect of any business's online presence. A well-designed and optimized website can help a business attract and retain customers, increase brand awareness, and drive sales. On the other hand, a poorly designed website can drive customers away and damage a business's reputation.

There are several key considerations to keep in mind when designing a website for a business:

Purpose
User experience
Branding
Content
Search engine optimization (SEO)
Security

By considering the purpose, user experience, branding, content, SEO, and security, your business can create a website that effectively promotes its products or services and helps them stand out in the online marketplace.

BUSINESS PHOTOGRAPHY

BUSINESS PHOTOGRAPHY SERVICES

Business photography plays a vital role in any business, serving as a compelling visual representation of the brand, products and services offered. The importance of high quality and professional photographs cannot be overstated as they capture the attention of potential customers and leave a positive first impression. With our Photography Services, BT is here to help commercial and individual clients make their websites look vibrant and attractive.

GROWTH

Our Growth Marketing Services Include:

SEO

SEO SERVICES

We provide in-house white hat Search Engine Optimization services that generate results. Our custom SEO strategies are extremely powerful and proven to rank your website at the top of Google. Serious business owners hire us and our trusted team of professionals for real results. It’s that simple.

SOCIAL MEDIA

SOCIAL MEDIA SERVICES

Quality social media management requires a lot of work with well thought out content marketing plan. Most businesses don't have time to post on their social media accounts, and that's where we come in. We'll keep you looking good and active on social.

TV & RADIO

TV & RADIO SERVICES

TV and radio play a crucial role in marketing strategies for your business. One of their key strengths is their wide reach, allowing businesses to connect with diverse audiences, including those who may not be as active online. The captivating nature of TV and radio enables businesses to create engaging advertisements that leave a lasting impact on viewers and listeners. We offer TV and radio services to make your business known.

EMAIL MARKETING

EMAIL MARKETING SERVICES

Email marketing is crucial for businesses because it's a powerful and versatile tool to engage customers, nurture relationships and generate revenue. Since so many people use email regularly worldwide, it offers a wide reach to connect with target audiences of all backgrounds. Personalized and targeted email campaigns help businesses send tailored content, promotions and updates straight to recipients inboxes, increasing the chances of engagement and conversion. BT Web Group Can Help You With Your Email Marketing Needs!

PPC

PPC SERVICES

As a google certified partner, we create Pay Per Click marketing strategies that drive new customers to your website virtually over night. Our custom PPC strategies are tested and proven to deliver powerful and proven results and generate leads.

DIRECT MAIL

DIRECT MAIL SERVICES

Direct mail continues to be a crucial tool for businesses looking to establish meaningful connections with their target audience in today's digital world. Despite the dominance of online marketing channels, direct mail offers a tangible and personalized approach that creates a unique and memorable experience for recipients. We will help your direct mail stand out from the competition.

PODCAST & STREAMING

POSCAST & STREAMING SERVICES

Podcasts and streaming platforms have emerged as game changing marketing channels for businesses, providing numerous advantages in the modern digital landscape such as their rising popularity and being able to deliver specialized content to your customers through advanced targeting capabilities. We have a state-of-the-art podcast studio and will record high-quality podcast and streaming for your business.

DEVELOPMENT

Our Custom Software Development Services Include:

SOFTWARE DEVELOPMENT

Designing, creating, testing, and maintaining software applications is a vital part of the technology industry and plays a crucial role in the success of businesses around the world. With the help of our software development team, your business can automate processes, analyze data, and improve efficiency. Whether it's developing a new website, creating a mobile app, or building a complex enterprise system, the software can help businesses operate more efficiently, streamline their processes, and better serve their customers.

However, developing software is a complex process that requires a combination of technical skills, project management, and business acumen. At BT Web Group, we have that in abundance, and our software team is excited to help your company develop software to help your company be more successful.

Let BT Web Group create a custom software solution that meets your specific goals and delivers value to its users.

APP DEVELOPMENT

App development for your business can be a lucrative and worthwhile investment. It allows your company to reach its customers through a platform that is easily accessible and convenient. Your customers have smartphones, and it has become essential for businesses to have a strong presence in the marketplace, and developing a mobile app is an excellent way to achieve this.

A well-designed app can provide a seamless user experience, making it easier for customers to interact with your business. This can lead to increased customer loyalty and repeat business.

In conclusion, developing an app for your business can be a valuable investment. It can improve customer engagement, help your business stand out from the competition, and build your brand. It's essential to carefully consider the purpose and features of the app and to choose a reliable developer to bring your vision to life.

MAINTENANCE

Our Website Maintenance Packages Include:

WEBSITE HOSTING

Website hosting is a service we provide that allows individuals and organizations to make their websites accessible via the web. When your website is hosted, it is stored on a server that is connected to the internet. There are different types of hosting services available, including shared hosting, VPS hosting, and dedicated hosting. Each type of hosting service offers different features and benefits, and it is important to choose the right hosting service for your website based on your specific needs.

DIGITAL IT

DIGITAL IT SERVICES

Digital IT, also referred to as digital information technology, involves the integration of advanced technologies and computer systems to handle, store, process and analyze large volumes of data in a digital format. It encompasses a wide range of practices and technologies that empower businesses and organizations to make use of data driven insights, streamline operations and improve overall efficiency. We are your best choice for Digital IT because at BT Web Group, we believe in using innovative solutions and the latest technologies to help businesses transform their operations and reach their full potential.

WEBSITE UPDATES

Maintaining a website is crucial for any business, as it is often the first point of contact for potential customers. By regularly updating the content and design of a website, a business can demonstrate to customers that it is active and attentive. This can help to build trust and credibility, leading to increased customer loyalty and potentially higher sales. Additionally, website updates can help to improve search engine rankings, making it easier for customers to find the business online.

GOOGLE MONITORING

Google Monitoring provides real time insights into the health and performance of critical systems and applications. By continuously monitoring important metrics such as server response times, resource utilization and application performance, we can proactively identify and address issues before they become major problems. This helps minimize downtime and disruptions. We can maximize your online presence with Google Monitoring today.