Posts
Now is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design, and more, the Team at BT Web Group is here to help your business thrive. Marketing is a vital aspect of any successful business. It helps your…
Read Full ArticleThe number one question that all business owners are trying to answer is, how do I grow and improve my business? The answer is through marketing and innovation, which is what this message is about. You may think that marketing doesn’t apply to your business, but it does. All businesses depend on marketing. As you…
Read Full ArticleEmail campaigns: One of the most effective ways to get customer reviews is through email campaigns. After a purchase or service is completed, send an email to the customer asking them to leave a review on your website or on a third-party review site. Make sure to include a direct link to the review page…
Read Full ArticleBlogging has long been considered an important tool for businesses looking to establish themselves as thought leaders in their respective industries, and that trend is unlikely to change in 2023. A well-maintained blog can help a business establish credibility with its target audience, attract new customers and increase its visibility in search engine results. One…
Read Full ArticleDark social media refers to the phenomenon of private or hidden social media activity that is not visible to the general public or to social media analytics tools. This activity takes place on platforms like instant messaging apps, closed or private groups on social media, and other private channels. Dark social media activity is difficult…
Read Full ArticleSearch engine optimization, or SEO, is a crucial aspect of digital marketing for small businesses. When done correctly, SEO can help a small business increase its online visibility and attract more customers, ultimately leading to increased revenue. One of the main benefits of SEO is that it can help small businesses compete with larger companies.…
Read Full ArticleAs online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…
Read Full ArticleOver 70% of potential customers choose whether to visit a business depending on the information they find online. So, your website is your biggest first-impression maker. The first thing you need is a secure, catchy URL (website address) that makes sense for your brand and is easy to remember for your customers and prospects. And…
Read Full ArticleOne of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…
Read Full ArticleWhether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…
Read Full Article