6 Unique and Fun Methods You Can Use to Generate Traffic and Leads from Social Media

November 14, 2019 |

Generating traffic (which turns into leads) is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is the one of the most favorable. Social media marketing is cheap and you can even run social media campaigns for free making it one…

Six Tips for Creating a Flawless Website

November 5, 2019 |

Your website can be one of your greatest assets. Part of what can make or break a website is great and valuable content attracts visitors. This in turn creates a loyal audience that likes and trusts you. Great content isn’t everything, though. What if you never attract the attention of that audience? What if your…

4 Factors To Consider When Choosing Software For Your Company

November 1, 2019 |

With the advancement of technology, the market has become flooded with software, apps, and tools all geared to help our business run better. These programs can provide added efficiency, accuracy, productivity and more. Unfortunately, with so many choices, it can be difficult to choose the right one for your company. Here are four things to…

How To Leverage PR As A Marketing Strategy For Your Small Business

October 24, 2019 |

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases. Whether you…

How To Build Trust Through Social Media

October 17, 2019 |

Trust among consumers is more important than ever. In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news. In fact, 25% of consumers say that “trust in brand” is one of their top 3 reasons to shop…

5 Easy Tips To Create Images That Maximize Your Social Media Effectiveness

October 10, 2019 |

Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days! In other words, if you aren’t using visuals in your social…

5 Top Business Strategy Books To Read In 2019

October 3, 2019 |

We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…

How Do You Know If Your Social Media Strategy Is Working?

September 23, 2019 |

If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working? Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is…

Tips To Grow Your Social Presence With Organic and Paid Advertising

September 16, 2019 |

There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways. This means you’ll be able to reach that…

Four Simple Ways to Improve Your Facebook Advertising

September 9, 2019 |

If you are advertising on Facebook, do you know how your ads are performing? When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Return on investment (ROI) is often thought of as the most important metric and yes, it is important…