Posts
Marketing is one of the most important functions of operating a business. Technology has forever changed how businesses both operate and market. Today, word-of-mouth marketing and hoping enough customers see your business is not enough. With endless competition, it is up to businesses to implement creative, relevant, and sometimes aggressive marketing strategies to survive. Now,…
Download PDF Announcement Dear Clients and Small Business Owners, This is NOT just another routine COVID-19 announcement, so please read in full because we may have a few technology solutions to help your business right now… As everyone knows, the COVID-19 virus has had a huge effect on our normal daily schedules. With the closings…
Marketing strategies are ever-changing. Some lose their effectiveness; others evolve into more complex ideas and new strategies arise. With this ever-changing landscape of techniques, you might be wondering if blogging is still worth doing. The answer: It depends. The real question you should be asking is not if blogging is still relevant in general, but…
Customer reviews are very influential. In fact, they can boost your sales more than paid advertising. However, they don’t just happen without some effort. While some customers may put a positive review without being nudged, most won’t. Giving them that nudge is definitely worth it. Customer reviews can help you convert casual site visitors into…
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital world is constantly evolving. It’s more important than ever to position your website so you get the maximum benefit from these changes. These days, it’s not enough to…
Over 70% of potential customers choose whether to visit a business depending on the information they find online. So, your website is your biggest first-impression maker. The first thing you need is a secure, catchy URL (website address) that makes sense for your brand and is easy to remember for your customers and prospects. And…
One of the very best ways to promote an upcoming event, as well as generate excitement and anticipation, is by using social media. With several platforms to choose from, you can spread the word to various segments of your audience regardless of where they hang out online. To maximize your marketing efforts, it pays to develop a…
Whether you are a newbie to content marketing or an old pro, there’s never a bad time to revisit your content marketing strategy to make sure it’s innovative, up-to-date, and relevant. In today’s marketplace, there is more competition than ever. One of your best strategies to beat the competition is to have smart, solid content…
In order to make your marketing content truly effective, you need a full understanding of your potential and existing customers’ behaviors. For example, if a prospect is reading SEO content on your website, a call to action to download a Facebook marketing eBook won’t convert them. Make sure you have a full understanding of your…