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Securing Your Website

We all read in the news that websites are getting hacked nearly every day. How secure is your website? Is it secured at all? Did you know that in July 2018 Google is releasing Chrome68? What this means for you is that any website not protected with SSL/TLS (Secure-Socket Layer/Transport Layer Security) will be marked…

First Impressions

Do you need to find a good salon? Do you need to find information on a new car? When you do, what’s the first thing you do? If you’re like everyone else, you search the internet. But what if you don’t have a website for your business? Will people still find you? The value of…

Success in a Small Business

When you Google ‘Small Business’ so many items pop up. Everything from “Best Small Business Ideas” to “Small Business Financing” to “Small Business Support” and “Small Business Technology.” The truth is that you’ve probably already had an idea in the back of your head for a business and are ready to start refining it. Or…

Cybersecurity For Your Small Business

Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics…

Facebook Updates for 2018

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…

Website Trends for 2018

You’ve designed your website and you love it! But maybe, just maybe, it’s time for a little makeover. The search engines and social media are continually updating their algorithms. It’s important to make sure that your website remains current within those trends. So, here are a few! Layouts – The trend is a Broken Grid…

Marketing 101

We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. You’re worried about how much it’s going to cost You don’t know what method will work best You’re already overwhelmed with the everyday operations of your business The good…

Is Your Customer Service Policy Effective?

If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…

Do You Have a Customer Service Policy?

Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…

Do You Understand Your Customers?

If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…