5 Top Business Strategy Books To Read In 2019

October 3, 2019 |

We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…

How Do You Know If Your Social Media Strategy Is Working?

September 23, 2019 |

If social media is part of your marketing strategy (and it should be), how can you be sure your social media strategy is working? Most people think that it is about how many followers you have. In truth, while followers is one indicator of growth and visibility, the true measurement of a working strategy is…

Tips To Grow Your Social Presence With Organic and Paid Advertising

September 16, 2019 |

There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways. This means you’ll be able to reach that…

Four Simple Ways to Improve Your Facebook Advertising

September 9, 2019 |

If you are advertising on Facebook, do you know how your ads are performing? When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible. Return on investment (ROI) is often thought of as the most important metric and yes, it is important…

5 Ways To Get Greater Marketing Results

September 3, 2019 |

Building a list is crucial to your marketing efforts. However, if your marketing strategy doesn’t expand your list in the right way, you may find that your marketing is less than effective. Here are five tips to improve your marketing efforts immediately: 1. Focus on Your Customer Database If you don’t have an active list,…

Email List Hygiene Best Practices

August 26, 2019 |

Email list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…

Should You Resend An Email Message To Those Who Didn’t Open Your First Message?

August 20, 2019 |

You put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…

Emails You Can Automate to Boost Sales, Upsells, and Profits.

August 13, 2019 |

Email is a powerful marketing tool for any business if you leverage it properly. A customer’s inbox is a distraction-free zone you’ve been invited into. This gives you the chance to capture their attention with more high-targeted offers than any digital channel. Effectiveness and ROI of email marketing are incredible for this very reason. Email…

BT Web Group Believes

August 8, 2019 |

At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it. Reach out today to find out how BT Web Group can customize…

Why Does Behavioral Segmentation of Email Lists Matter?

August 7, 2019 |

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…