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Time To Analyze The Analytics

When I look at that title, the letters that stick out the most to me are “A”, “N”, “A”, “L”. Yep. Those are the ones. And doing analysis of your business requires an anal mind set for sure. There are so many analysis to be done, and if you geek out, like I do over…

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Overcoming Small Business Challenges

You finally realized your dream of owning your own business. And now you realize that it’s not all candy and unicorns. You knew it would be hard work. That you expected. But maybe you didn’t realize all the day to day craziness of running your own business. All the decision making that goes into it.…

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What Do I Need in a CRM?

What is CRM? CRM is Customer Relationship Management. And there are a ton of programs and software tools out there that can assist you with your CRM for your specific business. But what is it really and why do you need it? A CRM system is a must for every business. It helps you analyze…

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So You Finally Did It (Part 2 of 2)

Last week we talked about the first few steps involved in opening your own business. Today we are going to talk about the last few steps to consider when taking this big first step. The Finances and Legal Stuff These can be both exciting and stressful. Knowing the financial health of your company can relieve…

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So You Finally Did It (Part 1 of 2)

You’ve been thinking about it for years. You’ve dreamt about it. Talked about it. Written about it. And now you’re doing it. You’re finally starting your own business. CONGRATULATIONS!!!! This is a huge step in a BIG direction. But have you thought of everything? Those are the things that keep small business owners awake at…

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What is SEO and Why Is It Important to My Business?

What is SEO? It’s an acronym we have all heard at some point in our lives. And we probably all have a basic idea of what it is or what it means. But do you truly understand it and know how it affects your company’s marketing? SEO, or Search Engine Optimization, is how the search…

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Social Media- Is It A Waste of Time?

Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1. Who is your Audience? “Oh,…

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Website Design – Is It Time To Update Yours?

You started your business and somehow a website came along. Maybe you did the website design yourself or maybe you hired someone else to do it. Either way, big pat on the back to you for getting something online to showcase your business on this valuable piece of virtual real estate. Unfortunately, many business owners…

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Taking Action Makes Positive Things Happen

Just like art mimics life so does business. Newton’s law of motion states that things in motion tend to stay in motion, and it’s the same in business.  Motion, or action in this case, builds your momentum, and makes everything else easier.  It’s always easier to keep things moving than it is to get them…

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3 Things to Consider When Setting Your PPC Advertising Budget

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

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Do Your Customers Know What You Stand For?

When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily…

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Why You Should NOT Design Your Own Website

Your website is a valuable piece of online real estate for your business. Getting your own website is one of the first things you should do as a startup. #1: There’s more to web design than “pretty”. Web design is more than just picking a color you like, putting your logo on there and telling…

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