Why You Should Include Retargeting As Part of Your Marketing Plan.

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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5 Unique Ways Your Business Can Benefit from Local Marketing.

5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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Four Key Things to Leverage in Your Business.

What does leverage mean and what does that look like in business? If you’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That’s when it’s time to think about leverage. But what does leverage mean and…

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How To Find and Choose a Custom Software Development Firm?

How to Choose a software development company? Custom software can help a business by having the software work according to the businesses unique processes. Company work can be streamlined by having the right software developed by a custom software company. Having custom software can also help a business gain an edge over the competition. Better…

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A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…

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How to start a PPC Google Ads Campaign for a New Website?

A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…

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5 Ways to Show Client Appreciation.

As a business owner… it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes…

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Step Out of Your Comfort Zone – Seize the Opportunity

Comfort zone… is a situation in which you feel comfortable and in which your ability and determination are not being tested. When you’re in the comfort zone, you’re subconsciously looking for ways to stay in it. Comfort does not equal success. That’s because comfort can easily lead to complacency, and complacency most definitely does NOT…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…

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Does Your Company Have A Customer Service System?

Are your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…

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