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Get Ready To Make Yourself More Shareable Online.
Ready. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…
Read MoreHow to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreThe biggest mistakes you can make in your business, Vol. 6-10
Last week I wrote about 5 Big Mistakes that business owners make (as well as the solutions for improvement) when running a business. To read that article, click here. Today, that list grows with mistakes 6-10. I’ve made them all (sometimes still do) and most other business people do to, which is why they are…
Read MoreUse Your Website to Automate Parts of Your Sales Funnel.
Lets talk about time… When it comes to leveraging your time, automation is the best tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your sales funnel. For many small business owners, though, the one area that’s often overlooked is your website. Your website…
Read MoreDoes Your Blog Have a Strategy?
Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…
Read MoreWhat’s so Important about an Online Business Directory Listing?
Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read MoreTop 10 Reasons to Live Stream to Grow Your Business Now.
Here’s what you need to know. If you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it. 1…The…
Read MoreGet Back to Business Marketing Basics.
Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…
Read MoreDon’t Let These Digital Marketing Myths Scare You.
Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…
Read MoreHow to Leverage Social Listening to Build Your Brand.
Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…
Read MoreRaising the Bar Episode 1
Vlog Transcript What’s up, business people? This is Brian Evans with BT Web Group, where we believe that better marketing builds a better business. I’m right in between two big trucks right now. Driving in my car in between appointments. I wanted to record this quick short video for you because I was asked a…
Read MoreVideo Marketing – Trend or Fad?
So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: Why? This trend is not a fading one and projected to become one of the most utilized and valued form of…
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