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Video Marketing – Trend or Fad?
So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: Why? This trend is not a fading one and projected to become one of the most utilized and valued form of…
Read MoreWebsite Content is Always Under Construction!
Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…
Read MoreMarketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
Read More3 Social Media Marketing Trends That Will Dominate in 2019!
Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…
Read More2019 – Your Best Year for Online Marketing?
As we close the year 2018… It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Our clients have made us want to work better and smarter for them. Our clients have challenged us with their unique visions…
Read MoreThe Amazing Future of eCommerce Technology.
“Beam me up, Scotty!” An iconic line from one of television histories most mesmerizing shows – Star Trek. Somehow, this futuristic technology was able to de-materialize a human and re-materialize them in the transporter bay on the space ship. It may seem impossible now, but the technology is slowly becoming a reality due to the…
Read MoreTwo Principles of Business Success.
The basics. There are basic principles that successful business rely on and you’ve probably heard a couple of them before: This certainly isn’t an exhaustive list, but these are the 2 most common principles founders and leaders of companies that have been around for a long time typically share when asked, “What has kept your…
Read MoreTargeted Advertising – Where do you start?
Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: Figure 1 Example Data from Google Analytics…
Read MoreThe Importance of a CRM
Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and WHERE…
Read MoreWhat Your Business Should Know About Blogging on LinkedIn
LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…
Read MoreMarketing is Fuel for your Business
Subscribe to our YouTube Channel to get notified of new weekly Marketing Vlogs. Video Transcript Hey, business people, this is Brian Evans with BT Web Group, where We Believe that better marketing builds a better business every single time. Today I’m going to talk to you about the similarities between what you do every day,…
Read MoreOur Book Made Headlines!!
Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book. The book…
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