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National Logistics Day – June 28, 2019
National Logistics Day is observed annually on June 28th. Today we acknowledge the importance that the logistics industry plays in our national and global economies. Here are some fun facts regarding the logistics industry Looking to grow your logistical business? BT Web Group is here to help small business compete in the big business world.…
Read MoreFive Rules for Lead Capture on Your Website.
Five Rules for Lead Capture on Your Website. Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their…
Read MoreGiving Your Business Card To Strangers Isn’t Enough.
Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…
Read MoreEight Things to Consider When Deciding What Digital Programs You Should Use for Your Business.
We live in a digital world. Having access to the right apps and programs is crucial when it comes to managing the different operations of a business. From more complex things like shopping carts to the simple to-do list, having the right tool makes all the difference. When searching for the perfect tool, there are…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read More5 Unique Ways Your Business Can Benefit from Local Marketing.
5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…
Read MoreA Beginners Guide to Optimizing Facebook’s Insights.
Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…
Read MoreHow to start a PPC Google Ads Campaign for a New Website?
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read More5 Ways to Show Client Appreciation.
As a business owner… it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes…
Read MoreWhy Your Business Should Be Podcasting NOW!
Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…
Read MoreWhat Exactly Is a Sales Funnel Anyway?
Lets start here. For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your…
Read MoreText Message Marketing – Instant Response.
Text Message Marketing Works? Most people are familiar with email marketing. 80% get deleted – and business insider reports that only 34% of American consumers say they check their email “throughout the day.” and that “the biggest group (39%) are people who check their email only 1 to 3 times a day.” Text messages on…
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