Archive for December 2018

The Amazing Future of eCommerce Technology.

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“Beam me up, Scotty!” An iconic line from one of television histories most mesmerizing shows – Star Trek. Somehow, this futuristic technology was able to de-materialize a human and re-materialize them in the transporter bay on the space ship. It may seem impossible now, but the technology is slowly becoming a reality due to the…

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Why is a Newsletter Important to my Business?

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20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…

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National Ugly Christmas Sweater Day at BT Web Group!

December 21st is National Ugly Christmas Sweater Day!!! Our office is full of holiday cheer!!!   We took some time out of our day to shoot a fun video with some of our Team Members.   We hope Santa and our friends approve of our holiday shenanigans.   Check out all the response we received…

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Two Principles of Business Success.

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The basics. There are basic principles that successful business rely on and you’ve probably heard a couple of them before: The customer is always right. Businesses have to evolve. This certainly isn’t an exhaustive list, but these are the 2 most common principles founders and leaders of companies that have been around for a long…

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Targeted Advertising – Where do you start?

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Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…

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The Importance of a CRM

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Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing   All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and…

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What Your Business Should Know About Blogging on LinkedIn

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LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…

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How Hashtags play a role in Social Media

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#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…

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