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Map Your Customers Journey To Increase Future Sales.
Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…
Read MoreThree Steps to Take When You Suspect Your Business is Losing Money.
It’s an awful feeling when you think your business may be losing money. Money leaks in your business are never good. Sometimes we know without a doubt that money is leaking from somewhere but other times the leak is more subtle, and we simply suspect that we’re not holding on to as much of the…
Read MoreA Beginners Guide to Optimizing Facebook’s Insights.
Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…
Read More5 Ways to Show Client Appreciation.
As a business owner… it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes…
Read MoreWhy Your Business Should Be Podcasting NOW!
Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…
Read MoreDoes Your Company Have A Customer Service System?
Are your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…
Read MoreMarketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
Read MoreWhy is a Newsletter Important to my Business?
20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…
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