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Use Storytelling to Build a Community of Followers and Grow Your Business.
It’s story time. Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company. Creating a unique brand story on social media is…
Read MoreHow to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreProfiles, Pages and Groups – Oh My!
We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…
Read MoreDon’t Let These Digital Marketing Myths Scare You.
Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…
Read MoreHow to Leverage Social Listening to Build Your Brand.
Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…
Read MoreYour Identity is your Brand and your Brand is your Identity
Hello! Who are you? As a small business, established company or a multi-million dollar corporation, do you know what your Identity is? Do you know how your customers view you? Are you sure you are doing all the right things to make your customers and potential customers see you? Really, SEE YOU? Lets take…
Read MoreHashtags & SEO – What does it all mean?
Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…
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