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marketing ideas and tips

Marketing Ideas and Tips

Customers today are more skeptical than ever which is why you need some good marketing ideas and tips. People have been taught not to trust anyone, especially on the internet. Online marketing experts and marketing messages that sound “too good to be true” can be found around every corner you look. But you have a…

should you have a website?

Should You Have a Website?

Have you ever wondered if you should have a website?  Here’s the answer…. Yes, please get a website already.  If you don’t have a website, you’re missing out on big opportunities for business growth.  If you have a website and it stinks, then don’t wait any longer to act.  Get your website fixed.  Get it…

whats the difference between digital marketing online marketing and internet marketing

What’s the difference between Digital Marketing, Online Marketing, and Internet Marketing?

Have you ever wondered what the difference is between “digital marketing” “online marketing” and “internet marketing”? As a Marketing Agency located in Lexington, KY we get asked this question frequently, especially when working with new clients who are confused about these terms and are looking for help from us to generate new traffic and customers…

Social Media Platforms

How to Choose the Right Social Media Platform(s) for Your Business

When it comes to social media, everyone seems to have an opinion on where your business should be visible. The fact is, there’s not just one right answer; there aren’t any cookie cutter solutions when it comes to social exposure. In other words, it’s not about choosing social media outlets good for business, it’s about…

Securing Your Website

We all read in the news that websites are getting hacked nearly every day. How secure is your website? Is it secured at all? Did you know that in July 2018 Google is releasing Chrome68? What this means for you is that any website not protected with SSL/TLS (Secure-Socket Layer/Transport Layer Security) will be marked…

First Impressions

Do you need to find a good salon? Do you need to find information on a new car? When you do, what’s the first thing you do? If you’re like everyone else, you search the internet. But what if you don’t have a website for your business? Will people still find you? The value of…

Success in a Small Business

When you Google ‘Small Business’ so many items pop up. Everything from “Best Small Business Ideas” to “Small Business Financing” to “Small Business Support” and “Small Business Technology.” The truth is that you’ve probably already had an idea in the back of your head for a business and are ready to start refining it. Or…

Cybersecurity For Your Small Business

Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics…

Facebook Updates for 2018

It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…

Website Trends for 2018

You’ve designed your website and you love it! But maybe, just maybe, it’s time for a little makeover. The search engines and social media are continually updating their algorithms. It’s important to make sure that your website remains current within those trends. So, here are a few! Layouts – The trend is a Broken Grid…