Email List Hygiene Best Practices

Email list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…

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Emails You Can Automate to Boost Sales, Upsells, and Profits.

Email is a powerful marketing tool for any business if you leverage it properly. A customer’s inbox is a distraction-free zone you’ve been invited into. This gives you the chance to capture their attention with more high-targeted offers than any digital channel. Effectiveness and ROI of email marketing are incredible for this very reason. Email…

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BT Web Group Believes

At BT Web Group we believe that we\’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we\’ll go to the ends of the earth to find it or create it.   Reach out today to find out how BT Web Group can customize…

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Why Does Behavioral Segmentation of Email Lists Matter?

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they\’re…

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National Fresh Breath Day!

National Fresh Breath Day is observed annually on August 6th.  Created to appreciate oral hygiene and its importance.   Dentists and oral care professionals hail this as a day dedicated to fighting bad breath.   TIPS: Brush after meals. Floss before bedtime. Gargle and rinse with mouthwash regularly. Chew sugar-free gum to keep the mouth…

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Monday Motivation – August 5, 2019

A wise man once said…   “Talent wins games, but teamwork and intelligence win championships.” –Michael Jordan Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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US Air Force Day (70 Year Anniversary)

Air Force Day was established on August 1, 1947, by President Truman “in recognition of the personnel of the victorious Army Air Forces and all those who have developed and maintained our nation’s air strength.” August 1 was chosen to mark the 40th anniversary of the establishment, in 1907, of the Aeronautical Division in the…

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Friendship Day 2019

  According to the National Friendship Day declaration, we are invited to \”observe this day in an appropriate manner, in accordance with the culture and other appropriate circumstances or customs of their local, national and regional communities, including through education and public awareness-raising activities\”.   HOW TO OBSERVE Get in contact with your friends for a chat or…

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Monday Motivation – July 29, 2019

Monday’s are hard.   ALWAYS REMEMBER TO… Stay Positive. Work Hard. Make It Happen. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic.  Thank you.

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