Online Marketing
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read Full ArticleCheck out our VLOG below. Transcript – Vlog – Posting Articles to LinkedIn Pulse Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you will see…
Read Full ArticleReady. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…
Read Full ArticleLast week I wrote about 5 Big Mistakes that business owners make (as well as the solutions for improvement) when running a business. To read that article, click here. Today, that list grows with mistakes 6-10. I’ve made them all (sometimes still do) and most other business people do to, which is why they are…
Read Full ArticleOnline Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read Full ArticleHere’s what you need to know. If you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it. 1…The…
Read Full ArticleCaution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…
Read Full ArticleDo you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…
Read Full ArticleThere are 3 BIG DANGERS of Social Media Marketing Social Media is a great online outlet to let the world know what your business is up to, what your new products and services are, how to contact you, and how to stay top of mind, but there are 3 big dangers you need to be…
Read Full ArticleHave you ever wondered what the difference is between “digital marketing” “online marketing” and “internet marketing“? As a Marketing Agency located in Lexington, KY we get asked this question frequently, especially when working with new clients who are confused about these terms and are looking for help from us to generate new traffic and customers…
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