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Why Does Behavioral Segmentation of Email Lists Matter?
Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…
Read MoreMonday Motivation – July 22, 2019
A year from now you may wish you had started today. Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and tell us your thoughts about this topic. Thank you.
Read MoreWhat Is Digital Asset Management and Why Do You Need It?
Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…
Read MoreGiving Your Business Card To Strangers Isn’t Enough.
Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…
Read MoreFour Key Things to Leverage in Your Business.
What does leverage mean and what does that look like in business? If you’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That’s when it’s time to think about leverage. But what does leverage mean and…
Read MoreWhy Your Business Should Be Podcasting NOW!
Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…
Read MoreDoes Your Company Have A Customer Service System?
Are your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…
Read MoreVlog – Posting Articles to LinkedIn Pulse
Check out our VLOG below. Transcript – Vlog – Posting Articles to LinkedIn Pulse Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you will see…
Read MoreThe Art of Clearing the Desk Pile Using a Tickler File.
All the papers and list and to do’s! How many times each day do you spend writing yourself notes on pieces of paper and post-it notes, to remind yourself about a task you must do? This action would be ideal if only you did not continue to miss doing the things you made a note…
Read MoreORGANIZE – 8 Letters That Pack a Punch!
Face it – if you aren’t organized in your own business how can you service your customers? We all know someone in our lives, whether professionally or personally, that is a little “extra”. For example, their desk is neat and everything has a place. Their notes are color coordinated and filed by date. They might…
Read MoreThe Importance of a CRM
Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and WHERE…
Read MoreTime Management
Time Management Help If it needs improvement, then read this article and share your thoughts because in case you didn’t know, TIME IS YOUR MOST VALUABLE ASSET – and you must safeguard it and invest it wisely. Statistics Top 5 Time Management ENEMIES How to beat the Time Management Enemies Your Mindset You will become…
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