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Why You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read MoreUse Storytelling to Build a Community of Followers and Grow Your Business.
It’s story time. Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company. Creating a unique brand story on social media is…
Read MoreFour Key Things to Leverage in Your Business.
What does leverage mean and what does that look like in business? If you’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That’s when it’s time to think about leverage. But what does leverage mean and…
Read MoreUse Your Website to Automate Parts of Your Sales Funnel.
Lets talk about time… When it comes to leveraging your time, automation is the best tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your sales funnel. For many small business owners, though, the one area that’s often overlooked is your website. Your website…
Read MoreTop 10 Reasons to Live Stream to Grow Your Business Now.
Here’s what you need to know. If you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it. 1…The…
Read MoreDon’t Let These Digital Marketing Myths Scare You.
Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…
Read MoreWebsite Content is Always Under Construction!
Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…
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