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Get Ready To Make Yourself More Shareable Online.
Ready. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…
Read MoreProfiles, Pages and Groups – Oh My!
We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…
Read MoreHow to Leverage Social Listening to Build Your Brand.
Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…
Read More3 Social Media Marketing Trends That Will Dominate in 2019!
Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…
Read MoreWhat Your Business Should Know About Blogging on LinkedIn
LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…
Read MoreHow Hashtags play a role in Social Media
#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…
Read MoreHashtags & SEO – What does it all mean?
Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…
Read MoreLikes and Hearts are Not Enough
Likes and Hearts Aren’t Enough It can be a great feeling when you get that notification on your phone that someone has liked your latest business social media post. Unfortunately, likes and hearts just aren’t enough. Most likes and hearts don’t translate into revenue. What you really need is real engagement. Real engagement is not…
Read More3 Big Dangers of Social Media Marketing
There are 3 BIG DANGERS of Social Media Marketing Social Media is a great online outlet to let the world know what your business is up to, what your new products and services are, how to contact you, and how to stay top of mind, but there are 3 big dangers you need to be…
Read MoreHow to Choose the Right Social Media Platform(s) for Your Business
When it comes to social media, everyone seems to have an opinion on where your business should be visible. The fact is, there’s not just one right answer; there aren’t any cookie cutter solutions when it comes to social exposure. In other words, it’s not about choosing social media outlets good for business, it’s about…
Read MoreFacebook Updates for 2018
It was this year that Facebook’s Mark Zuckerberg announced the latest news feed algorithm. It prioritized news from friends and family at the expense of public content, news publishers, and marketers. Everyone went into a panic thinking it would negatively affect their business postings. You don’t need to worry. Let’s take a look News Feed…
Read MoreSocial Media- Is It A Waste of Time?
Social Media is something we’re all very aware of. We use it in our personal lives and we use it in our business lives. But do you know how to EFFECTIVELY use it for your business? When considering a social media campaign here are five things you should consider. 1. Who is your Audience? “Oh,…
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