How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…

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