behavioral characteristics

Why Does Behavioral Segmentation of Email Lists Matter?

Oh it matters. Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective list segmentation is a must. According to a recent report by Forrester, only 33% of companies using customer segmentation find it impactful. According to that report, many companies fail because they’re…

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Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to:   Figure 1 Example Data from Google Analytics…

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