Business Advice

Image Targeted Advertising - Where do you Start?_SS_11-19-18

Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…...

Image Importance of a CRM_ME_12-14-18

The Importance of a CRM

Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing   All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and…...

Image Blogging on LinkedIn_HK_12-12-18

What Your Business Should Know About Blogging on LinkedIn

LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…...

Image Social Media & Hashtags_CF_12-10-18

How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…...

Hashtags & SEO - What do it all mean?

Hashtags & SEO – What does it all mean?

Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…...

National Computer Security Day - 11-30-18

WARNING! Is Your Website Safe?

Did you know that November 30th is National Computer Security Day? Being in the technology business it is part of our job to stay on top of all things related to the ever-changing world we live in today. Today is a holiday I’m sure many of you never knew existed. However your safety online is…...

The Marketing Strategies Book by BT Web Group

Our Book Made Headlines!!

Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book.   The book…...

Time Management

Time Management

Time Management Help If it needs improvement, then read this article and share your thoughts because in case you didn’t know, TIME IS YOUR MOST VALUABLE ASSET – and you must safeguard it and invest it wisely. Statistics A study of Fortune 500 CEO’s said that top CEO’s might average 45 productive minutes a day…...

Securing Your Website

We all read in the news that websites are getting hacked nearly every day. How secure is your website? Is it secured at all? Did you know that in July 2018 Google is releasing Chrome68? What this means for you is that any website not protected with SSL/TLS (Secure-Socket Layer/Transport Layer Security) will be marked…...

First Impressions

Do you need to find a good salon? Do you need to find information on a new car? When you do, what’s the first thing you do? If you’re like everyone else, you search the internet. But what if you don’t have a website for your business? Will people still find you? The value of…...