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Month: October 2019

How To Leverage PR As A Marketing Strategy For Your Small Business

October 24, 2019 |

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases.  Whether you…

How To Build Trust Through Social Media

October 17, 2019 |

Trust among consumers is more important than ever.  In 2018, there was a massive data breach with Facebook. Twitter, Instagram and Facebook have been purging MILLIONS of fake account. YouTube is cracking down on fake news. In fact, 25% of consumers say that “trust in brand” is one of their top 3 reasons to shop…

5 Easy Tips To Create Images That Maximize Your Social Media Effectiveness

October 10, 2019 |

Did you know that when people hear information, they will probably only remember about 10% of that information three days later? In contrast to that, if a pertinent image is paired with that information, 65% of people will retain that information after 3 days! In other words, if you aren’t using visuals in your social…

5 Top Business Strategy Books To Read In 2019

October 3, 2019 |

We all need a strategy to move from point A to point B, no matter what profession we’re in. Do you want to grow your business, but you don’t know where to begin or what to do? If so, the answer is that you have to be strategic. If you want exposure to new ideas,…

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