email marketing Archives

Should You Resend An Email Message To Those Who Didn’t Open Your First Message?

By btwebgroup | August 20, 2019

You put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…

Text Message Marketing – Instant Response.

By btwebgroup | March 13, 2019 |

Text Message Marketing Works? Most people are familiar with email marketing. 80% get deleted – and business insider reports that only 34% of American consumers say they check their email “throughout the day.” and that “the biggest group (39%) are people who check their email only 1 to 3 times a day.” Text messages on…

3 Smart Ways to Raise Awareness About Your Nonprofit Online.

By btwebgroup | February 6, 2019 |

Hello Nonprofits! Trying to figure out the best way to raise awareness about your nonprofit can be a challenge. The biggest challenge is often trying to figure out how to get the message out in the right way and in front of the right people. This challenge is actually shared by nonprofits and for-profit businesses.…

Touchpoints 101

By btwebgroup | January 30, 2019 |

Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…