Why You Should Include Retargeting As Part of Your Marketing Plan.

By btwebgroup | June 5, 2019 |

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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A Beginners Guide to Optimizing Facebook’s Insights.

By btwebgroup | April 15, 2019 |

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…

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What’s so Important about an Online Business Directory Listing?

By btwebgroup | February 13, 2019 |

Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…

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Don’t Let These Digital Marketing Myths Scare You.

By btwebgroup | January 23, 2019 |

Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…

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