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How To Leverage PR As A Marketing Strategy For Your Small Business
PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases. Whether you…
Read MoreEmail List Hygiene Best Practices
Email list hygiene is an increasing concern for marketers and business owners. This is because a clean list means improved personalization, and better click and open rates. These translate to improved engagement and deliverability. Every business owner should be concerned about deliverability rates. Questions such as ‘How can I improve it?’ or ‘Is it declining…
Read MoreShould You Resend An Email Message To Those Who Didn’t Open Your First Message?
You put a lot of effort and energy on your email marketing campaigns. You put in the time to share something you think is valuable to your audience, and it’s frustrating when half of your subscribers don’t open the first message. What can you do to get them to open your emails? First of all,…
Read MoreNational Give Something Away Day – July 15, 2019
Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…
Read MoreThink About It Thursday – July 11, 2019
Our Think About It Thursday topic for this week is… Should I use Retargeting in my Marketing Strategy? The answer is YES. Schedule a call with us today to find out what Marketing Strategies BT Web Group can customize for YOUR business. Contact BT Web Group for all your Digital Marketing and Web Design needs.…
Read MoreHow to Make the Most of Your Retargeting Campaigns.
First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…
Read MoreGiving Your Business Card To Strangers Isn’t Enough.
Make a Plan & Follow the Plan. Going to a networking function and handing out business cards is never enough to ensure your new contact will call you. You have to have a follow up plan. In traditional networking, you go to events and hand out your business card. Perhaps you tell them a story.…
Read MoreEight Things to Consider When Deciding What Digital Programs You Should Use for Your Business.
We live in a digital world. Having access to the right apps and programs is crucial when it comes to managing the different operations of a business. From more complex things like shopping carts to the simple to-do list, having the right tool makes all the difference. When searching for the perfect tool, there are…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read More5 Unique Ways Your Business Can Benefit from Local Marketing.
5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…
Read MoreHow to start a PPC Google Ads Campaign for a New Website?
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read More5 Ways to Show Client Appreciation.
As a business owner… it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes…
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