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In today’s changing business environment, companies see numerous challenges to maintain their competitiveness and relevance. Among these challenges, the fast paced advances in technology and the dynamic nature of marketing make it more complex for businesses to navigate successfully. This is where the important role of marketing consultants comes into play. What are Marketing Consultants?…
Read MoreMap Your Customers Journey To Increase Future Sales.
Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…
Read More10 Easy Local Marketing Ideas
Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…
Read MoreNational Give Something Away Day – July 15, 2019
Who doesn’t like to get something for FREE? Our President, Brian Evans has written a book “The Marketing Strategies Books – 101 Awesome Marketing Strategies you can use to Grow your Business!” and we want to give it to you for FREE in honor of National Give Something Away Day! All you have to do…
Read MoreHow to Make the Most of Your Retargeting Campaigns.
First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…
Read MoreWhat Is Digital Asset Management and Why Do You Need It?
Digital Asset Management (DAM) is nothing more than the organization, management, and distribution of any of your digital files. This can include anything from images to text content and everything in between. When you have a good DAM system in place, not only can you easily find things but you also will be keeping those…
Read MoreThink About It Thursday – June 27, 2019
Our Think About It Thursday topic for this week is: “Are handshakes important?” According to Forbes, there are several steps to absolutely nailing your handshake:1. Hold your right hand out2. Make sure your shake is firm3. Make eye contact4. ALWAYS SMILE BT Web Group provides small business consulting where we talk about the simplest of…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read MoreHow to start a PPC Google Ads Campaign for a New Website?
A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…
Read MoreMarketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
Read MoreWhat Your Business Should Know About Blogging on LinkedIn
LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…
Read MoreHow Hashtags play a role in Social Media
#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…
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