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How to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreThe biggest mistakes you can make in your business, Vol. 6-10
Last week I wrote about 5 Big Mistakes that business owners make (as well as the solutions for improvement) when running a business. To read that article, click here. Today, that list grows with mistakes 6-10. I’ve made them all (sometimes still do) and most other business people do to, which is why they are…
Read MoreThe biggest mistakes you can make in your business, Vol. 1-5
The facts. As a business owner, I am a firm believer that it’s ok (in fact important) to make mistakes in your business…with TWO conditions: The mistakes you make must never put you out of your house or out of your marriage. All of the mistakes that I’m about to explain to you have come…
Read MoreWhat’s so Important about an Online Business Directory Listing?
Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read More3 Smart Ways to Raise Awareness About Your Nonprofit Online.
Hello Nonprofits! Trying to figure out the best way to raise awareness about your nonprofit can be a challenge. The biggest challenge is often trying to figure out how to get the message out in the right way and in front of the right people. This challenge is actually shared by nonprofits and for-profit businesses.…
Read MoreProfiles, Pages and Groups – Oh My!
We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…
Read MoreGet Back to Business Marketing Basics.
Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…
Read MoreDon’t Let These Digital Marketing Myths Scare You.
Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…
Read MoreRaising the Bar Episode 1
Vlog Transcript What’s up, business people? This is Brian Evans with BT Web Group, where we believe that better marketing builds a better business. I’m right in between two big trucks right now. Driving in my car in between appointments. I wanted to record this quick short video for you because I was asked a…
Read MoreVideo Marketing – Trend or Fad?
So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: Why? This trend is not a fading one and projected to become one of the most utilized and valued form of…
Read MoreWebsite Content is Always Under Construction!
Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…
Read MoreMarketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
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