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Success in a Small Business
When you Google ‘Small Business’ so many items pop up. Everything from “Best Small Business Ideas” to “Small Business Financing” to “Small Business Support” and “Small Business Technology.” The truth is that you’ve probably already had an idea in the back of your head for a business and are ready to start refining it. Or…
Read MoreCybersecurity For Your Small Business
Many small business owners think they aren’t as susceptible to a cybersecurity threat as a large corporation but the opposite is actually true. Large businesses have the money to implement more sophisticated security measures and they also have the funds to recover much more quickly when they are attacked. Take a look at these statistics…
Read MoreMarketing 101
We all need marketing Marketing is how you grow your business. Marketing is essential to a company’s success. It’s also one of the areas people struggle. The good news is that marketing doesn’t have to be stressful. Here are a few tips to help you jump into the marketing pool. Social Media Advertising Public Relations…
Read MoreIs Your Customer Service Policy Effective?
If you’ve been following this three part blog series on customer service; Do You Understand Your Customers (part 1) and Do You Have a Customer Service Policy? (part 2), then you will have analyzed your customer , developed a policy, and are now ready to evaluate the effectiveness of that policy. But where to start?…
Read MoreDo You Have a Customer Service Policy?
Last week we asked how well you know your customers. This week we’re going to use that information to write a customer service policy. Do you have a customer service policy in place? Do you think you need one? If you have a customer service policy, is it current to your customer base? Does it…
Read MoreDo You Understand Your Customers?
If someone asked you today, “Who’s your customer?” How would you answer? Do you know who your customer is? How has your customer base changed from when you started to where you are today? Have you changed to accommodate this new customer? If you have customers, you have customer service. As your company grows and…
Read MoreDealing With A Bad Online Review
Social media. It’s such a buzz word nowadays. But it is crucial to any business. I’m sure every one of us has searched for a restaurant or business, and the first thing you do is read the reviews. Or you’re shopping on Amazon and before clicking the “Buy” button, you read the reviews. Good reviews…
Read MoreSo You Finally Did It (Part 2 of 2)
Last week we talked about the first few steps involved in opening your own business. Today we are going to talk about the last few steps to consider when taking this big first step. The Finances and Legal Stuff These can be both exciting and stressful. Knowing the financial health of your company can relieve…
Read MoreSo You Finally Did It (Part 1 of 2)
You’ve been thinking about it for years. You’ve dreamt about it. Talked about it. Written about it. And now you’re doing it. You’re finally starting your own business. CONGRATULATIONS!!!! This is a huge step in a BIG direction. But have you thought of everything? Those are the things that keep small business owners awake at…
Read MoreWhat is SEO and Why Is It Important to My Business?
What is SEO? It’s an acronym we have all heard at some point in our lives. And we probably all have a basic idea of what it is or what it means. But do you truly understand it and know how it affects your company’s marketing? SEO, or Search Engine Optimization, is how the search…
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