Lets talk about time...
When it comes to leveraging your time, automation is the best tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your sales funnel.
For many small business owners, though, the one area that’s often overlooked is your website. Your website is a great piece of digital real estate and can do a lot of the heavy lifting for you if you just know where to start.
Build Your Email List From Your Blog.
Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or maybe the footer, and you might have a pop-up to capture attention as visitors come to your page or are about to leave (they can be annoying but they do work!).
Do you have a solid call to action at the end of your blog posts? When a new reader is finished reading your posts, they are in the perfect position to learn more. Give them that opportunity by offering an opt-in at the end of each post.
The best way to do this is the make it a logical next step with a related offer for each post. This is called a content upgrade. This can be a simple checklist or worksheet or anything that will capture attention by providing even more information about a topic they’re already interested in.
Leverage the Power of Related Links.
How often do you revisit old blog posts to link to newer content? This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together. For instance, we did a recent article about blog strategy, which can help with filling your funnel.
Not only is this strategy good for keeping visitors on your site, but Google approves as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.
Make the Best of Your Download (Thank You).
Whether you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. For free download pages, a related, low-cost product works best. It gives readers the chance to learn more about you with a small investment and very little pressure. If it’s not a free download, but rather a paid product, consider offering a complementary product instead.
If you happen to be using a double-opt-in mailing list, make use of that confirmation page, too! That’s the perfect place for a quick up-sell or an invitation to join you in your Facebook group, listen to your podcast, and more!
The rule of thumb...
We recommend for your website: Whenever a reader lands on a page, they should be offered the next logical step. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself!
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Holly Kile - Marketing Assistant