Video Production

If you wanted to torture me, you'd tie me down and force me to watch our first five videos.

Jon Bon Jovi

What Is Video Production?

What Is Video Production?

 

Video Production aka Video Marketing has become extremely popular over the last several years yet many business owners are not using this powerful medium to market their business. Video marketing is defined as a marketing method where video is used to market a service, product or brand.

 

1. Video production gives you a great opportunity to build relationships with customers.

When prospects and customers can see and hear you in your video messages, they feel more connected and have greater confidence in your company and the products and services you sell. And, because a video message is easier to consume than just plain text or images, you are more like to convert a prospect to a lead or move a lead to make a purchase.

 

2. Video marketing increases search visibility

Aside from building trust and credibility with your customers and prospective buyers, search engines love video. In fact, video drives a 157% increase in your organic traffic. Video and mobile are also a natural combination since 90% of consumers watch videos on their mobile device and YouTube reports that mobile video consumption rises 100% every year. In other words, your video audience is going to continue to grow.

 

3. Video builds brand exposure

Recent reports show that social video generates 1200% more shares than text or images COMBINED. This gives your business a huge opportunity to be seen and heard by infinitely more potential customers.

 

These are just three benefits to video marketing. The key to remember, however, is that not all video is created equal. Video needs to be optimized and planned based on the individual business and for various platforms to ensure their effectiveness. However, with the right strategy and support, businesses that use video marketing are able to tap into a huge opportunity to increase their bottom line.

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Top 20 Statistics on Video Marketing
Where to Start?

The Most Important Part of Video Production is the Preparation