Make sure your business cards, logo, and website colors always match your brand.
BT Web Group
The Most Important Part of Printing is the Design
What Is Print Marketing
Print marketing is exactly what it sounds like - the use of physically printed materials to promote a business. Print marketing materials include items such as magazines, business cards, brochures, flyers, posters, direct mail, banners, signs and more.
Imagine if a consumer is looking for your restaurant. Without signage outside, you will likely lose a potential customer. Once they're inside your restaurant, having a printed menu is necessary and you probably will also use other forms of printed materials such as printed loyalty cards, coupons and more.
Even if you are primarily an online organization, having business cards to hand out at a networking event is a necessity. Banners or custom-imprinted giveaway items at a trade show are other necessary forms of printed marketing materials. Studies have also shown that 79% of consumers will act upon a printed piece vs. only 45% that will act on an email.
Print is still considered by consumers to be the most trusted form of marketing. When leveraging print for news, information, education, entertainment, inspiration and more, your business has a greater opportunity to increase engagement between your business and customers and prospects.
A word of caution, however...when it comes to print materials, boring won't cut it. Studies have shown that while print is still very much alive, innovative print marketing strategies are essential. As a business, you should strive to create custom printed materials that allow your business to stand out from the crowd.
Custom Printing Options
- Custom Business Cards
- Custom Flyers
- Custom Menus
- Custom Postcards
- Direct Mail Campaign
- Custom Banner Advertising
- Custom Brochures
- Custom Rack Cards
- Custom Posters