To better serve our clients we provide built-in functionality for SEO by collecting data from Google Analytics, Webmaster Tools, and several other web based tools to help with monitoring website traffic. Our WordPress network features Yoast SEO so our clients can access and manage their page content for search optimization per keyword. Besides the countless other back-end “things” that help maintain and improve our indexing with Google et al, we also provide SEO Keyword Ranking Reports.
What exactly is SEO? Here’s the straightforward definition as provided by Wikipedia:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.
Every domain name that is public, whether it be a website, blog, even Facebook, they are all “collected” by the search engines and organized into an “index.” The index is then referenced using user search input.
Here’s a basic example of a search engine and how it affects your website.
You sell sprockets at a local store and I just happen to need a few. I don’t know where any sprocket stores are in my area, so I get online using a computer or my smartphone and search Google et al. I search for something like, “local sprocket store,” and the search engines query their index and feed back a list of results based on what they consider most relevant.
What does a search engine like Google consider relevant?
The most important factors are things like your physical location and matching keywords to web pages. Your Internet Service Provider (ISP) sends your search query along to a server of a search engine e.g. Google’s et al. Google sees your IP address and using a reverse lookup knows your location down to the service area of your ISP. When using a smartphone, often you will see a request to see your location which is more specific. Say you’re out-and-about and want to find a cafe.
A quick search on your smartphone can return the nearest location to you in real-time. Using this approach you will given results on a map and see user reviews, the most completed profiles, Facebook results, and yes, websites to learn about these businesses.
Obviously SEO is important…
Yes, it is crucial to have an online presence that is thorough and concise. This is referred to as reputation management, a very important part of marketing your business online. What most business owners don’t know is that they can get onto the interwebs and into search engines for a very low cost and nominal yearly fee. Only after the initial steps have been taken will paid marketing and advertising models offer any value.
This is a valuable resource as it will generate historical data based on keywords you choose for your business. We take a list of keywords and track them weekly, running a report, and sending them via email. There is a lot that goes into keyword reporting. Here’s a few of the considerations regarding our reports.
- Consistency with real-time data – we fetch your ranking positions in real-time
- Neutrality – we use our own user-agents for unbiased results
Our reports are generated by performing a physical search
Every keyword is checked against the top 100 pages of the major search engines, each as a unique first-time searcher. We have a custom set of user agents (technical stuff used by web browsers like Chrome, Internet Explorer, Safari, Opera, etc) so each search performed is independent of any cache creating un-biased results.
What about discrepancies?
If you’ve come across a discrepancy between some of the data in your report and what you see searching manually, it most likely means that our software and your browser accessed the search engine with different settings. Here are a few factors to make sure you’re looking at the same data:
- Same keyword. If you search for “hand bag” but the report reflects “giftcards,” the results will most likely differ.
- Same page. If your report has been created for a subpage of your website you can end up looking at the ranks of different pages.
- Same search engine. Searches in m.google.com (mobile search engine) and google.com (standard search engine) will bring different results.
- Same check date. If we fetch today’s results and you look at it a week from now, the results may have changed.
- Same type of result. Looking at map and web results, or video and images for your keyword will return different results than in your report
- Same cached results. If you are logged into your Google et al account and search for a keyword it will be different than the report.
Google analytics gives insights into how visitors find and use your site. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources.
We can enable Google Analytics on your website hosted with us. This will give you access to an overview of your web traffic directly from the Dashboard / Welcome page of your WordPress website. This overview pulls data directly from Google Analytics. We also provide custom reporting and consultation to review your site data. This is a feature we offer as a part of all our WordPress hosting plans. Upon request we can set this up and enable for you.
On Page Optimization
Another feature we offer is on-page optimization tools. Every page or post you create has a widget that allows you to enter a focus keyword to show you how it would bold in your search results, and you have the chance to control everything you want about your listing in Google as well as other search engines. We’ve found this to be very useful for third-party companies who are working along side our clients to improve their search engine rankings.
When you’re looking to improve your online presence it helps to have professional advice and input prior to making purchase decisions i.e. hiring a marketing firm to promote your website et al. We believe it is vital to make an informed decision before spending a dime on SEO or paid advertising. As we do not offer paid services we are in a position to provide an unbiased opinion and offer suggestions. We also believe that an effective online marketing campaign starts with your website. That includes your domain name, web host, and your website.