The Basics of Website Health and SEO

Within this ebook you’ll find advice on:
- Crawlability and site architecture: Robots.txt, URL structures, links, and redirects, and sitemaps
- On-page SEO: Content, title tags, H1s, meta descriptions, and images
- Technical SEO: Page speed, old technology, and mobile
- HTTPS Implementation: Switching from HTTP to HTTPS
- International SEO: Configuring a multilingual site, avoiding duplicates, and redirects
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