The Basics of Website Health and SEO

Within this ebook you’ll find advice on:

• Crawlability and site architecture: Robots.txt, URL structures, links, and redirects, and sitemaps
• On-page SEO: Content, title tags, H1s, meta descriptions, and images
• Technical SEO: Page speed, old technology, and mobile
• HTTPS Implementation: Switching from HTTP to HTTPS
• International SEO: Configuring a multilingual site, avoiding duplicates, and redirects