As a small business owner, you have a lot to worry about: marketing, service, staffing, accounting, and daily tasks. Mixed in there with your responsibilities is your website. Within that category is something that is important enough to warrant special attention: SEO.
SEO – Search Engine Optimization – is a powerful process that helps search engines like Google or Bing know to send visitors to your website. Often, small business owners think, “Why should I bother with that stuff? It’s not going to matter anyway. All the ‘big’ guys are going to beat me out.”
First of all, just because they’re ‘big’ guys, that doesn’t mean they’re doing it right. Sadly, sometimes just doing it “sort of right” is enough because so many people don’t even bother. Here are 5 reasons why you should make SEO a priority for your small business:
Help the search engines know you’re ready for customers.
Search engines have a primary goal – to provide web searchers with the best results for what they are looking for. When you employ good SEO strategies, you help them help you!
SEO increases the trust factor.
When Google put’s Steve’s Widget Store at the top of the search results, don’t we all automatically think that Steve’s Widget Store is the best choice? Google is trusted so when you up your SEO game, you increase your chances of being higher on the list and taking advantage of that credibility boost.
Best chance for sales.
This one is easy to understand. When you are higher in the search rankings, you have a better chance that people will click to go to your website and buy from you.
Higher brand awareness.
When you’re using great SEO strategies, you increase your exposure on Page 1 of search engine results. The more people see your business name, the more they think about you when they need what you offer.
Learn more about your customers.
Once you get the basics of SEO working well on your website, you can then utilize some more advanced Google Analytics tools. These tools will help you really understand more about your customer behaviors on your website. You’ll be able to see things like what browsers, key words used, time of day. You can even tell how long they stay on a particular page. All of these are clues into the minds of your customers and the more you know about them the better.
Now that you know why SEO is good for your business, it’s time to put it into practice. If you’re not sure where to start, our team is happy to talk about your needs and how we can help. To schedule your no obligation consultation, simply fill out the form below or give us a call at 859-263-9045. A member of our team will connect right away.
Would you like a free site audit for your business website? Complete the form HERE and we’ll conduct a no obligation website audit and send it out to right away.