Digital Marketing encompasses a variety of ways to market efficiently on devices such as desktop, mobile, and tablets. This includes websites, social media, PPC, content marketing, and much more.
Yes, absolutely YES! No matter how big or small your business is, everyone benefits from digital marketing. Mainstream media has made it nearly impossible to just use word of mouth or print.
Google ads can be very beneficial to businesses. It allows you to choose specific keywords or phrases that put your ads directly in front of specific and motivated consumers.
Google gives credibility to companies that have more content. Thus, a blog means you are consistently updating and educating your audience on your service or products.
Social Media Marketing is a huge arena in digital marketing now. Whether you are 13 or 65, your consumer likely has at least one platform. This is an easy way to reach them and keep them engaged in your service or product.
Branding your business is exactly that. It is setting your business apart from all others. It means you create your logo, tagline, mission statement, headshot, etc. This is what should consistently be used across all areas whether it is a website, social media, or a store sign.
In short lead generation is getting a consumer from point a to point b. This can be done in a variety of ways through social media, ads, a refreshed website, or others.
A. Getting a consumer to lookup or go to your store, app, or website.
B. Having that customer click a link to get more information or a phone call.
C. Closing that consumer with a sale.
This is always the unknown. This is a tough answer for most because investing in something that is not tangible is hard. We don't have a magic wand nor can we predict the future. What we do promise is to walk step by step in a well-designed marketing plan that fits your budget and your goals.