Social Media Marketing

A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”.   What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow…

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Vlog – Posting Articles to LinkedIn Pulse

Check out our VLOG below. Transcript – Vlog – Posting Articles to LinkedIn Pulse   Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you will…

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Image_Get Ready To Make Yourself More Shareable Online_HK_03-06-19

Get Ready To Make Yourself More Shareable Online.

Ready. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…

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Image_Profiles, Pages and Groups - Oh My Blog 02-04-19

Profiles, Pages and Groups – Oh My!

We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…

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Flat style modern business people silhouettes brainstorming, meeting, gossip, social media content concept web vector. Talking couples businessman businesswoman and icon set collage.

How to Leverage Social Listening to Build Your Brand.

Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…

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Image_3 Social Media Marketing Trends for 2019_HK_01-04-19

3 Social Media Marketing Trends That Will Dominate in 2019!

Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…

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What Your Business Should Know About Blogging on LinkedIn

LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…

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How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…

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Hashtags & SEO - What do it all mean?

Hashtags & SEO – What does it all mean?

Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…

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Likes and Hearts are Not Enough

Likes and Hearts are Not Enough

Likes and Hearts Aren’t Enough It can be a great feeling when you get that notification on your phone that someone has liked your latest business social media post. Unfortunately, likes and hearts just aren’t enough. Most likes and hearts don’t translate into revenue. What you really need is real engagement. Real engagement is not…

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