Marketing Ideas and Tips

How to start a PPC Google Ads Campaign for a New Website?

A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…

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5 Ways to Show Client Appreciation.

As a business owner… it’s important to remember that you are in a relationship with your clients and customers and it’s important to remind them that you are grateful for their business. Making client appreciation a regular part of your customer service will not only increase their loyalty but also will help when it comes…

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How to Effectively Communicate with Right & Left Brain Customers.

Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules.   The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding. How people recieve communication is…

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Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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Why is a Newsletter Important to my Business?

20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…

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Targeted Advertising – Where do you start?

Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…

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The Importance of a CRM

Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing   All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and…

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What Your Business Should Know About Blogging on LinkedIn

LinkedIn Pulse – Have you heard about this? Most people are aware that you can share links to other blogs on LinkedIn but did you know that you can actually publish blogs within the LinkedIn platform? This area is called LinkedIn Pulse and can be a very effective tool for business growth. Before we dive…

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How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…

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