Brand Marketing

Blog_Use Storytelling to Build a Community of Followers and Grow Your Business 05-22-19

Use Storytelling to Build a Community of Followers and Grow Your Business.

It’s story time. Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company.   Creating a unique brand story on social media…

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A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”.   What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow…

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How to start a PPC Google Ads Campaign for a New Website?

A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.   If the thought of producing…

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Vlog – Posting Articles to LinkedIn Pulse

Check out our VLOG below. Transcript – Vlog – Posting Articles to LinkedIn Pulse   Hello this is Holly from BT Web Group. This week we wanted to explain to you have to post articles to your LinkedIn Pulse. Its easy if you will log into your LinkedIn account. At the very top you will…

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Image_Get Ready To Make Yourself More Shareable Online_HK_03-06-19

Get Ready To Make Yourself More Shareable Online.

Ready. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content. It just takes a little thought and creativity.…

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Image_What’s So Important about an Online Business Directory Listing__ME_02-13-19

What’s so Important about an Online Business Directory Listing?

Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…

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Flat style modern business people silhouettes brainstorming, meeting, gossip, social media content concept web vector. Talking couples businessman businesswoman and icon set collage.

How to Leverage Social Listening to Build Your Brand.

Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…

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Image - Website Content - Always Under Construction_CF_01-09-19

Website Content is Always Under Construction!

Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…

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Image Why is a newsletter important to my business_ME_ 12-26-18

Why is a Newsletter Important to my Business?

20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…

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