BT Web Group's Approach to Defining Brand Identity
BT Web Group takes a comprehensive approach to defining brand identity, ensuring that every aspect of your brand is aligned with your business goals and values. Their process involves five key steps:
Step 1: Understanding Your Business
The first step in defining your brand identity is to understand your business. BT Web Group takes the time to get to know your business, your values, and your goals. They conduct in-depth interviews with key stakeholders to gain a deep understanding of your business and what makes it unique.
Step 2: Research and Analysis
Once they have a solid understanding of your business, BT Web Group conducts extensive research and analysis to determine how your brand fits into the larger market. This includes analyzing your competitors, identifying industry trends, and conducting customer research to understand what your target audience is looking for in a brand.
Step 3: Developing Brand Messaging
With a deep understanding of your business and target audience, BT Web Group develops your brand messaging. This includes your brand's mission statement, tagline, and key messages. They ensure that your messaging is aligned with your business goals and values and resonates with your target audience.
Step 4: Designing Visual Identity
Once your brand messaging is in place, BT Web Group then designs your visual identity. This includes your logo, color palette, typography, and imagery. They ensure your visual identity is consistent with your brand messaging and reflects your business goals and values.
Step 5: Creating Brand Guidelines
Finally, BT Web Group creates guidelines outlining how your brand should be presented across all channels. This includes guidelines for your website, social media profiles, marketing materials, and more. They ensure that your brand guidelines are easy to follow and that everyone in your organization understands how to present your brand to the world.