BT Web Group Believes

At BT Web Group we believe that we\’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we\’ll go to the ends of the earth to find it or create it.   Reach out today to find out how BT Web Group can customize…

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Map Your Customers Journey To Increase Future Sales.

Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…

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How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don\’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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Five Rules for Lead Capture on Your Website.

Five Rules for Lead Capture on Your Website. Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their…

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Does Your Company Have A Customer Service System?

Are your customers 100% satisfied? Do they share how excited they are to work with you and how thrilled they are with every interaction they have with you? Or is there some room to improve? A little room to improve? Or, maybe a lot of room for improvement? Maybe your customer service is average to…

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What Exactly Is a Sales Funnel Anyway?

Lets start here. For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your…

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Use Your Website to Automate Parts of Your Sales Funnel.

Lets talk about time… When it comes to leveraging your time, automation is the best tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your sales funnel. For many small business owners, though, the one area that\’s often overlooked is your website. Your website…

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Profiles, Pages and Groups – Oh My!

We aren’t in Kansas anymore… These days it can be difficult to determine where your business needs to be active on social media. Choosing the right platform to reach the right audience can seem daunting. The whole process becomes even more confusing when the platform you choose has multiple options of how to present yourself.…

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Touchpoints 101

Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter \”Think Google\” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word \”touchpoint\” several times.   Being in this \”line of business\”…

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