How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don\’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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Why You Should Include Retargeting As Part of Your Marketing Plan.

Spend Little, Gain A LOT. Retargeting, or remarketing as it\’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you\’re not familiar with retargeting, basically it\’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.   If the thought of producing…

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Does Your Blog Have a Strategy?

Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…

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3 Social Media Marketing Trends That Will Dominate in 2019!

Do you want to dominate 2019? Unless you\’ve been living under a rock, you know that social media marketing is here to stay. It\’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…

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How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…

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Hashtags & SEO – What does it all mean?

Hashtags… They seem to be attached to everything online, especially social media posts. They\’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let\’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…

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