Pay Per Click Advertising for Beginners: Lexington KY

By btwebgroup | October 24, 2023

PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Pay Per Click advertising has become a powerful and dynamic tool for businesses to promote their products and services online in the digital age. PPC is a strategy where advertisers pay a fee every time a user clicks on their ad. This approach has transformed how businesses connect…

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How to start a PPC Google Ads Campaign for a New Website?

By btwebgroup | April 10, 2019 |

A website is nothing without traffic, and to drive traffic to your website requires advertising. Whether you’re trying to sell products or services online, one of the best ways to drive quality traffic to a new website is with Google AdWords. What exactly is Google AdWords? Google AdWords has several campaign types. This article will…

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3 Things to Consider When Setting Your PPC Advertising Budget

By btwebgroup | September 19, 2017 |

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

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