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Marketing Strategies and how empathy can play a role.
The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…
Read More3 Social Media Marketing Trends That Will Dominate in 2019!
Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…
Read More2019 – Your Best Year for Online Marketing?
As we close the year 2018… It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Our clients have made us want to work better and smarter for them. Our clients have challenged us with their unique visions…
Read MoreTwo Principles of Business Success.
The basics. There are basic principles that successful business rely on and you’ve probably heard a couple of them before: This certainly isn’t an exhaustive list, but these are the 2 most common principles founders and leaders of companies that have been around for a long time typically share when asked, “What has kept your…
Read MoreTargeted Advertising – Where do you start?
Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: Figure 1 Example Data from Google Analytics…
Read MoreThe Importance of a CRM
Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and WHERE…
Read MoreHashtags & SEO – What does it all mean?
Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…
Read MoreOur Book Made Headlines!!
Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book. The book…
Read More3 Things to Consider When Setting Your PPC Advertising Budget
Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…
Read MoreDo Your Customers Know What You Stand For?
When you hear the word “Brand” if you only think of a physical image, you need to dig deeper. A brand refers to how you connect with your customers, what makes you different, why you stand out over others in your industry and why people want to do business with you. You probably can easily…
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