Five Rules for Lead Capture on Your Website.

Five Rules for Lead Capture on Your Website. Your website serves several functions. Obviously it is a source of information for your current or potential customers. But, one of its most important functions is lead capture. You should be using your website as a place to capture information from potential customers. Once you have their…

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5 Unique Ways Your Business Can Benefit from Local Marketing.

5 Unique Ways Your Business Can Benefit from Local Marketing. Whether your business is local or global, there are several ways that you can benefit from locally based marketing. For businesses that want to grow beyond their local borders, local marketing can even be a key to expanding to international markets. Here are 5 ways…

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A Beginners Guide to Optimizing Facebook’s Insights.

Oh the POWER! We all know how powerful social media has become; I like to relate it to one of my favorite Star Wars quotes “the force is strong with this one”. What is great about this “power” is that each social platform is becoming a tool that can help businesses. These tools allow you…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…

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Text Message Marketing – Instant Response.

Text Message Marketing Works? Most people are familiar with email marketing. 80% get deleted – and business insider reports that only 34% of American consumers say they check their email “throughout the day.” and that “the biggest group (39%) are people who check their email only 1 to 3 times a day.” Text messages on…

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Get Back to Business Marketing Basics.

Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…

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Don’t Let These Digital Marketing Myths Scare You.

Caution! The biggest barriers to small business owners taking advantage of digital marketing really boil down to the myths surrounding the online marketing world. Myth # 1 – Digital Marketing is some deep, dark secret. This black hole of unlimited information and “how to” options scare some business owners so much that they just avoid…

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How to Leverage Social Listening to Build Your Brand.

Social Media Marketing isn’t always just about publishing content. Sometimes it’s about monitoring what users post about your brand. This is what social listening is all about. But, you can’t just watch for people to mention your company online; you need to be able to listen to what they are saying and extract insights from…

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Video Marketing – Trend or Fad?

So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: Why? This trend is not a fading one and projected to become one of the most utilized and valued form of…

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