Posts Tagged ‘Marketing’

Video Marketing – Trend or Fad?

Image - Video Marketing - Trend or Fad?_CF_01-14-19

So which is it; trend or fad? Video marketing is a trend that is not going away; in fact it’s growing! Video is EVERYWHERE! And don’t we love it?!? Here’s a couple fun facts: In 2014, 72 hours of video were uploaded to YouTube every minute. (Digimind) Today, that number has exploded to 400 hours…

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Marketing Strategies and how empathy can play a role.

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The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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3 Social Media Marketing Trends That Will Dominate in 2019!

Image_3 Social Media Marketing Trends for 2019_HK_01-04-19

Do you want to dominate 2019? Unless you’ve been living under a rock, you know that social media marketing is here to stay. It’s a necessary part of marketing strategy for any size business in any industry. With the change over to a new year on the calendar, here are three social media marketing trends…

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2019 – Your Best Year for Online Marketing?

2019 - Best Year for Online Marketing (Instagram Image for Blog Post)

As we close the year 2018… It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Advanced technologies that support all the services we offer Marketing strategies that work Website maintenance and consistent upgrades Online security and providing…

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Two Principles of Business Success.

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The basics. There are basic principles that successful business rely on and you’ve probably heard a couple of them before: The customer is always right. Businesses have to evolve. This certainly isn’t an exhaustive list, but these are the 2 most common principles founders and leaders of companies that have been around for a long…

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Targeted Advertising – Where do you start?

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Lets face it… No one can afford to advertise to everyone, so the first step is to determine who you should be advertising to. Start by making a list of the demographic characteristics of your current customer base, this list could include, but is not limited to: average age household income gender interest location language…

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The Importance of a CRM

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Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing   All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and…

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Hashtags & SEO – What does it all mean?

Hashtags & SEO - What do it all mean?

Hashtags… They seem to be attached to everything online, especially social media posts. They’ve even become the summary of our face-to-face conversations #itwasagoodday. Why? Let’s explore the basics, what hashtags are, how they are used and more importantly why they have an effect on SEO and why as an online marketer, we pay attention. In…

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Our Book Made Headlines!!

The Marketing Strategies Book by BT Web Group

Recently our President, Brian Evans had a conversation with Smiley Pete Publishing, a local Publishing group in town. During that conversation Brian had mentioned that we had recently written a book that became a Best Seller on Amazon. This sparked interest and they asked if they could interview him about the book.   The book…

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3 Things to Consider When Setting Your PPC Advertising Budget

Customers often ask us how much Pay-Per-Click (PPC) Advertising costs. The truth is, there’s no right answer to that question. PPC costs will vary for every business and often for different campaigns within a business. What we can share with you is 3 key things you need to review to determine what YOUR PPC advertising…

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