Marketing

Pay Per Click Advertising for Beginners: Lexington KY

PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Defining Pay Per Click Ads Pay Per Click digital marketing, commonly known as PPC, refers to a digital ad model where a ppc agency will pay a predetermined fee (their ad spend) whenever a user clicks on their online advertisement. These ads can be seen across various online…

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The Revival of Direct Mail: Relevance in the Era of Digital Communication

It might surprise you to know that traditional direct mail marketing is making a comeback. Despite the rise of digital advertising, direct mail remains a powerful and effective way to connect with consumers. Want to know why direct mail is still relevant, even in the in the digital age? We will explore why direct mail…

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Marketing Consultants in
Modern Businesses

In today’s changing business environment, companies see numerous challenges to maintain their competitiveness and relevance. Among these challenges, the fast paced advances in technology and the dynamic nature of marketing make it more complex for businesses to navigate successfully. This is where the important role of marketing consultants comes into play. What is a Marketing…

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RGB and CMYK Color Mode:
What’s the Difference?

Colors play a crucial role in our visual world, influencing how we perceive and understand information. In the realms of digital design and print media, two primary color modes take the lead; RGB and CMYK. Although both modes serve the purpose of representing colors, they have distinct applications, underlying principles and outcomes. We will dive…

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How Important is Good Copywriting?

How Important is Good Copywriting? In today’s fast paced digital era, where we are constantly bombarded with information from various sources, the importance of great copywriting skills cannot be overstated. Whether you’re crafting an enticing product description, writing a captivating social media post or creating an email marketing campaign, a proficient professional copywriter plays a…

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Why Your Business Needs Marketing Right Now

Now is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design, and more, the Team at BT Web Group is here to help your business thrive. Marketing is a vital aspect of any successful business. It helps your…

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Tips To Grow Your Social Presence With Organic and Paid Advertising

There’s a lot of buzz on social media, and social media advertising can help you get into a position where customers see your ads instead of your competitors’. People aged 18 to 34 are more likely to follow a business on social media than in other ways. This means you’ll be able to reach that…

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BT Web Group Believes

At BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it. Reach out today to find out how BT Web Group can customize a…

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10 Easy Local Marketing Ideas.

Local Marketing CAN WORK… for any type of business whether you really are only local to the place you want to market to or whether you’re a global business. Often, globally or national businesses don’t think about the fact that local marketing can still work for them, especially when they’re a small business being run…

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Think About It Thursday – July 11, 2019

Our Think About It Thursday topic for this week is… Should I use Retargeting in my Marketing Strategy? The answer is YES. Schedule a call with us today to find out what Marketing Strategies BT Web Group can customize for YOUR business. Contact BT Web Group for all your Digital Marketing and Web Design needs.…

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