PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Defining Pay Per Click Ads Pay Per Click digital marketing, commonly known as PPC, refers to a digital ad model where a ppc agency will pay a predetermined fee (their ad spend) whenever a user clicks on their online advertisement. These ads can be seen across various online…
Read Full ArticleIt might surprise you to know that traditional direct mail marketing is making a comeback. Despite the rise of digital advertising, direct mail remains a powerful and effective way to connect with consumers. Want to know why direct mail is still relevant, even in the in the digital age? We will explore why direct mail…
Read Full ArticleIn today’s changing business environment, companies see numerous challenges to maintain their competitiveness and relevance. Among these challenges, the fast paced advances in technology and the dynamic nature of marketing make it more complex for businesses to navigate successfully. This is where the important role of marketing consultants comes into play. What is a Marketing…
Read Full ArticleColors play a crucial role in our visual world, influencing how we perceive and understand information. In the realms of digital design and print media, two primary color modes take the lead; RGB and CMYK. Although both modes serve the purpose of representing colors, they have distinct applications, underlying principles and outcomes. We will dive…
Read Full ArticleNow is the time to get innovative, all while communicating with customers and members of the community. From email marketing, social media management, custom videos, SEO, graphic design, and more, the Team at BT Web Group is here to help your business thrive. Marketing is a vital aspect of any successful business. It helps your…
Read Full ArticleAt BT Web Group we believe that we’ll never have all the answers to website questions or marketing problems when they arise, but if there is a way we’ll go to the ends of the earth to find it or create it. Reach out today to find out how BT Web Group can customize a…
Read Full ArticleOur Think About It Thursday topic for this week is… Should I use Retargeting in my Marketing Strategy? The answer is YES. Schedule a call with us today to find out what Marketing Strategies BT Web Group can customize for YOUR business. Contact BT Web Group for all your Digital Marketing and Web Design needs.…
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