How To Leverage PR As A Marketing Strategy For Your Small Business

PR (public relations) is less expensive than traditional advertising and is a perfect addition to your marketing plan because it adds third-party credibility to your products and services. Given the power and cost-effectiveness of PR, it’s an easy first choice for budget-conscious business owners who don’t have the money for big advertising purchases.  Whether you…

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Why You Should Include Retargeting As Part of Your Marketing Plan.

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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How Hashtags play a role in Social Media

#SOCIAL In a previous article; “Hashtags & SEO – What does it all mean?”, we explored that special little pound symbol, aka hashtag and it’s effect on SEO. Hashtags entice engagement as they increase visibility across audiences wherever they are placed. They can be used within content or in social media posts and encourage people…

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