Posts Tagged ‘Google’
Pay Per Click Advertising for Beginners: Lexington KY
PPC ADVERTISING: A COMPREHENSIVE GUIDE FOR BEGINNERS Pay Per Click advertising has become a powerful and dynamic tool for businesses to promote their products and services online in the digital age. PPC is a strategy where advertisers pay a fee every time a user clicks on their ad. This approach has transformed how businesses connect…
Read MoreHow Important is Good Copywriting?
How Important is Good Copywriting? In today’s fast paced digital era, we are constantly bombarded with information from various sources. The importance of great copywriting skills cannot be overstated. No matter what they’re creating, a professional copywriter plays a crucial role in conveying your message. This will capture your audience’s attention. Plus, it will drive…
Read MoreMap Your Customers Journey To Increase Future Sales.
Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…
Read MoreHow to Make the Most of Your Retargeting Campaigns.
First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…
Read MoreWhy You Should Include Retargeting As Part of Your Marketing Plan.
Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…
Read MoreWhat’s so Important about an Online Business Directory Listing?
Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…
Read MoreTop 10 Reasons to Live Stream to Grow Your Business Now.
Here’s what you need to know. If you break out into a cold sweat at the very idea of presenting live video on YouTube or Facebook, you’re not alone. But if this fear is holding you back, here are the top 10 reasons why you need to get over it, and go for it. 1…The…
Read MoreTouchpoints 101
Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…
Read MoreWebsite Content is Always Under Construction!
Let’s get to work. Today, there’s no question that nearly all businesses have to have an online presence. In one word: Website! Our Founder and President, Brian will tell every business owner that “their website is their most important asset and their 24- hour employee.” Most business owners understand this fact and want to have…
Read MoreThe Amazing Future of eCommerce Technology.
“Beam me up, Scotty!” An iconic line from one of television histories most mesmerizing shows – Star Trek. Somehow, this futuristic technology was able to de-materialize a human and re-materialize them in the transporter bay on the space ship. It may seem impossible now, but the technology is slowly becoming a reality due to the…
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