Map Your Customers Journey To Increase Future Sales.

Map you say? If you own or manage a business, understanding the minds of your customers can be a challenge. One of the best ways to make informed decisions about customers is to understand their journey. In other words, what drives them to your website, why they spend so long (or not long enough) browsing…

Read More

How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don\’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

Read More

Monday Motivation – July 1, 2019

Hello to another Monday! How about some motivation for today? “Make your life a masterpiece, imagine no limitations on what you can be, have or do.” – Brian Tracy Contact BT Web Group for all your Digital Marketing and Web Design needs. We’re located in Lexington, KY Please take a moment to like, share, and…

Read More

Four Key Things to Leverage in Your Business.

What does leverage mean and what does that look like in business? If you\’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That\’s when it\’s time to think about leverage. But what does leverage mean and…

Read More

Does Your Blog Have a Strategy?

Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…

Read More

Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers\’ shoes and…

Read More

2019 – Your Best Year for Online Marketing?

As we close the year 2018… It\’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Advanced technologies that support all the services we offer Marketing strategies that work Website maintenance and consistent upgrades Online security and providing…

Read More