How to Make the Most of Your Retargeting Campaigns.

First Intentions… Most people don\’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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Why You Should Include Retargeting As Part of Your Marketing Plan.

Spend Little, Gain A LOT. Retargeting, or remarketing as it\’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you\’re not familiar with retargeting, basically it\’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.   If the thought of producing…

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What Exactly Is a Sales Funnel Anyway?

Lets start here. For a business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your…

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Get Ready To Make Yourself More Shareable Online.

Ready. Set. Connect. Ever wonder what makes some Facebook posts, videos, or blogs \”go viral,\” while yours are lucky to have a few shares and one or two comments? While it might seem like some well-kept secret, the truth is it\’s easy enough to create shareable content. It just takes a little thought and creativity.…

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Does Your Blog Have a Strategy?

Lets Talk Strategy Billions of searches are conducted every single day by individuals looking for everything from how to bake a cherry pie to why zebras have stripes. For business owners, these searches represent a steady flow of potential customers who are looking for what you have to offer. Your blog is an easy and…

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What’s so Important about an Online Business Directory Listing?

Online Business Directory Listing. One way that your local business can be found online is by including it in online business directories. Places like Google My Business, Yelp, CitySearch and Merchant Circle spend a lot of money to show up in searches so when you post your business on these directories with the right categories,…

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