How to Make the Most of Your Retargeting Campaigns.

By btwebgroup | July 10, 2019 |

First Intentions… Most people don’t have any intention of buying anything when they first visit your site. That first visit is almost always due to curiosity and to find out more information. Statistically speaking, most sites only have a direct conversion of 4% or less. In other words, not many. One of the ways to…

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Why You Should Include Retargeting As Part of Your Marketing Plan.

By btwebgroup | June 5, 2019 |

Spend Little, Gain A LOT. Retargeting, or remarketing as it’s sometimes also called, is an inexpensive and effective way to get the right eyes on your offers. If you’re not familiar with retargeting, basically it’s a marketing strategy where if a person visits your website and does not convert (buy your product, download your free…

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The biggest mistakes you can make in your business, Vol. 6-10

By btwebgroup | February 27, 2019 |

Last week I wrote about 5 Big Mistakes that business owners make (as well as the solutions for improvement) when running a business. To read that article, click here. Today, that list grows with mistakes 6-10. I’ve made them all (sometimes still do) and most other business people do to, which is why they are…

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Get Back to Business Marketing Basics.

By btwebgroup | January 28, 2019 |

Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…

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