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Use Storytelling to Build a Community of Followers and Grow Your Business.
It’s story time. Storytelling is an essential part of human communication and is also powerful marketing tool that many businesses have yet to tap into. It sways shoppers by increasing brand awareness and attracting new customers. The story you tell shapes how customers remember your company. Creating a unique brand story on social media is…
Read MoreHow to Effectively Communicate with Right & Left Brain Customers.
Communication is key! Communication by definition is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: How people recieve communication is also key! When a company or brand communicates with customers and potential…
Read MoreTouchpoints 101
Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…
Read MoreWhy is a Newsletter Important to my Business?
20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…
Read MoreThe Importance of a CRM
Before we get started… Recently we talked about some important topics Your Brand Identity Hashtags & SEO Direct Response Marketing All these things that a business does to show prospects WHO they are and HOW we got in front of that prospect are great however its important to remember what to do next and WHERE…
Read MoreYour Identity is your Brand and your Brand is your Identity
Hello! Who are you? As a small business, established company or a multi-million dollar corporation, do you know what your Identity is? Do you know how your customers view you? Are you sure you are doing all the right things to make your customers and potential customers see you? Really, SEE YOU? Lets take…
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