business

Three Steps to Take When You Suspect Your Business is Losing Money.

It’s an awful feeling when you think your business may be losing money. Money leaks in your business are never good. Sometimes we know without a doubt that money is leaking from somewhere but other times the leak is more subtle, and we simply suspect that we’re not holding on to as much of the…

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Four Key Things to Leverage in Your Business.

What does leverage mean and what does that look like in business? If you’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That’s when it’s time to think about leverage. But what does leverage mean and…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits. If the thought of producing consistent…

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The biggest mistakes you can make in your business, Vol. 1-5

The facts. As a business owner, I am a firm believer that it’s ok (in fact important) to make mistakes in your business…with TWO conditions: The mistakes you make must never put you out of your house or out of your marriage. All of the mistakes that I’m about to explain to you have come…

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Touchpoints 101

Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter “Think Google” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word “touchpoint” several times. Being in this “line of business” we…

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Get Back to Business Marketing Basics.

Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How’s everyone’s progress on those personal and professional resolutions? Hopefully, it’s going well and you feel you’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…

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Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers’ shoes and…

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2019 – Your Best Year for Online Marketing?

As we close the year 2018… It’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Our clients have made us want to work better and smarter for them. Our clients have challenged us with their unique visions…

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Why is a Newsletter Important to my Business?

20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a “newsletter” but it is in fact in that category. It’s a monthly subscription that updates…

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