Four Key Things to Leverage in Your Business.

What does leverage mean and what does that look like in business? If you\’re a service provider, as a new business owner, you are often trading time for dollars. Eventually, you run into a problem – no more time to trade. That\’s when it\’s time to think about leverage. But what does leverage mean and…

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Why Your Business Should Be Podcasting NOW!

Podcast? A podcast is a series of digital audio or video programs (often pre-recorded) which a user can download in order to listen to. For a business owner, every podcast you produce provides your audience with a ton of fresh content along with a number of other great benefits.   If the thought of producing…

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Touchpoints 101

Welcome class, today’s topic is “Touchpoints” I read an interesting article from the Newsletter \”Think Google\” this week that talked about the consumer and the various journeys they take when it comes to selecting a product or service. Within that article they mentioned the word \”touchpoint\” several times.   Being in this \”line of business\”…

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Get Back to Business Marketing Basics.

Trouble with Resolutions? Lets Get Back to Business Marketing Basics! We are officially three full weeks into the New Year of 2019. How\’s everyone\’s progress on those personal and professional resolutions? Hopefully, it\’s going well and you feel you\’ve made significant (even if small) adjustments in order to meet those goals. The majority of us,…

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Marketing Strategies and how empathy can play a role.

The stragety. A good marketing strategy focuses on three main areas while utilizing an important ability we all need to exercise a little more often – empathy. Why empathy you ask? In order to help others including potential customers, you the business owner need to be able to put yourself in your customers\’ shoes and…

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2019 – Your Best Year for Online Marketing?

As we close the year 2018… It\’s nearly impossible not to reflect on the things that made it a successful year. At BT Web Group, we had a tremendous year, learning more about: Advanced technologies that support all the services we offer Marketing strategies that work Website maintenance and consistent upgrades Online security and providing…

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Why is a Newsletter Important to my Business?

20 words or less. A newsletter is simply a way for you as a business owner to stay in communication with your customers. Think of it like this You might not think of you favorite home décor magazine as a \”newsletter\” but it is in fact in that category. It\’s a monthly subscription that updates…

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